ABOUT US
As an experienced social and market research field team, our job is to learn what people like, and why they like the things they like. The purpose of social and market research is to help companies make better business decisions about the development and marketing of new products.
Social and market research represents the voice of the consumer in a company. With social and market research a company can get some kind of confirmation that there is a market for their idea, and that a successful launch and growth are possible.
And that knowledge helps product designers and manufacturers give people what they want. Rigid Research Bangladesh believe the quality of data that’s makes the difference with the presentation of accurate, fresh and original solutions to the end user that are easily understood and convenient to implement.
The world is changing fast. So we are. Using the technology platform, we are collecting the most accurate information in the shortest possible time. We are the pulse of your tomorrow’s initiative whether finding out new ideas, or measuring customer satisfaction or measuring tracking brand performance, or measuring sales key performance indicators.
Our Team
Our mission is to be a leading research field team to conduct market and product research for companies to enhance business development opportunities through delivering sound research support to evaluate the commercial potential of ideas, services, products, concepts and ventures.
# Professional
# Experienced
# Qualified
We work as a team where professional market and social research talents devote their local knowledge and understanding to design a product for the local market keeping consideration of the global market. The team pays the due diligence to local cultural practices with positive alignment to global market. Our team wins through making the clients winner and we forge win-win relationships to achieve joint commercial success. Short profiles of the key team players are given below.
Area of specialization :Media research, advance tracking program, consumer loyalty test (CLT), marketing strategy and customer satisfaction for corporate customers.
Area of Research :Retail Census (Battery, Paint, Durable like Mobile, TV, refrigerator) Consumer and business customer satisfaction tracking surveys, lost customer studies, concept and new product testing, brand image and positioning, awareness and branch health tracking research, consumer and business customer “needs gap” analysis, price/demand elasticity studies and community involvement and public image research.